The new station’s founders insist they aren’t an Israeli version of the Qatar-funded Al-Jazeera pan-Arab channel. They receive no government funding, hold no political affiliation and pledge to cover the news dispassionately and objectively.
“When you are talking about Israel in the international media today, it is only through the perspective of the Arab-Israeli conflict. We have to show that there are a lot of things about Israel that people don’t know about,” said Frank Melloul, the channel’s chief executive. “What I want to do with this channel is to connect Israel to the world and connect the world to the Israeli reality.”
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